128

Arte Útil archive nr:

128

Initiator:

Yomango

Location:

Spain

Category:

politics, economy

Users:

Citizens

Maintained by:

Yomango

Certification:

implemented

Duration:

2002 - ongoing

Yomango
-
Yomango

Description:

In Spanish slang, “yo mango” means “I steal.” This is a shoplifting movement that originated in Barcelona, as a parody of the wildly popular MANGO clothing line, to promote direct action against transnational brands

Goals:

To promote “ethical shoplifting,” returning to the people what the transnationals have stolen (labor, time, ideas, lives). To appropriate the idea of “branding” in order to celebrate anti-consumerist lifestyle and direct action

Beneficial Outcomes:

Franchises of the movement have recently sprung up in countries including Argentina, Chile, Mexico and Germany, transforming hidden non-cooperation with consumerism into direct anti-capitalist action.

Images: