Italians are first in the world as consumers of bottled mineral water, and this produces high costs and levels of pollution from plastic bottles.
The project 100% Pubblica puts attention on the issue of water privatization. Through this initiative, bottles of 0.5 lt. of water and a map of the public fountains were given to people. This project also allows users to explore areas of the city outside the canonical tourist paths.
The aim is to promote the use of water as public goods, a human inheritance, a cooperation and solidarity source, respecting the further generations' rights.
The goal was to make aware people that water is a primary and vital resource and should be free for everyone. To stop plastic consumption.
Citizens and tourists got free bottles of water and a map of the town displaying public fountains.