128
Arte Útil archive nr:
128
Initiator:
Yomango
Location:
Spain
Category:
politics, economy
Users:
Citizens
Maintained by:
Yomango
Certification:
implemented
Duration:
2002 - ongoing
Yomango
-
Yomango
Description:
In Spanish slang, “yo mango†means “I steal.†This is a shoplifting movement that originated in Barcelona, as a parody of the wildly popular MANGO clothing line, to promote direct action against transnational brands
Goals:
To promote “ethical shoplifting,†returning to the people what the transnationals have stolen (labor, time, ideas, lives). To appropriate the idea of “branding†in order to celebrate anti-consumerist lifestyle and direct action
Beneficial Outcomes:
Franchises of the movement have recently sprung up in countries including Argentina, Chile, Mexico and Germany, transforming hidden non-cooperation with consumerism into direct anti-capitalist action.