Description:

Aloha started in 1965 as a music magazine called Hitweek, equipped with the first four color offset printer in the Netherlands.
In 1969 it changed its name to Aloha, a magazine focused on music, graphic design, comics and counter culture alongside national and international social issues social issues.

Goals:

Produce a publication where a new generation could feel free of manipulation, without permanent writing staff or editors, and where everybody was welcome to write an article or publish a drawing.

Beneficial Outcomes:

Aloha was ironic, unconventional and seasoned with absurd humour. This satirical tradition later continued in ‘Frietkaas’. VAM exhibitions

Images: