Description:

Italians are first in the world as consumers of bottled mineral water, and this produces high costs and levels of pollution from plastic bottles.
The project 100% Pubblica puts attention on the issue of water privatization. Through this initiative, bottles of 0.5 lt. of water and a map of the public fountains were given to people. This project also allows users to explore areas of the city outside the canonical tourist paths.

Goals:

The aim is to promote the use of water as public goods, a human inheritance, a cooperation and solidarity source, respecting the further generations' rights.
The goal was to make aware people that water is a primary and vital resource and should be free for everyone. To stop plastic consumption.

Beneficial Outcomes:

Citizens and tourists got free bottles of water and a map of the town displaying public fountains.

Images: