The project consisted of a videotape club where people could rent a selection of videotapes. Films, which were not available in any other video stores, because the law allows only films which have been subtitled in the Slovenian language, were available. To borrow the tapes, people had to be members of club, and the rent was free of charge, so this allowed anyone to become a member of the club whilst at the same time it legitimized its function.
Ultimately its goal was to five access to international films to a Slovenian audience and to foster a new relationship between art institution and its audience.
It offer for free a selection of videotapes composed by Art videos from the collection of the Moderna Galerija Art videos by international artists.