017

Arte Útil archive nr:

017

Initiator:

Minerva Cuevas

Location:

Mexico, US, Canada

Category:

politics, economy, social

Users:

Minerva Cuevas, citizens

Maintained by:

Minerva Cuevas

Certification:

implemented

Duration:

1997 - ongoing

Minerva Cuevas
-
Mejor Vida Corp

Description:

Mejor Vida Corp. is a non profit corporation. M.V.C. creates, promotes and distributes products (subway tickets, safety pills, cheaper barcodes stickers, self
stamped envelopes, lottery cards, Student ID card, etc) and services (cleaning service, recommendation letters, etc.) for free. M.V.C. doesn't discriminate
against gender, race, religion, sexual preferences or economic status.

Goals:

“To question economic capitalistic processes and reject the idea of artistic production, every product from MVC is reproducible; to make that people question every day issues... it's like asking new questions about common things. I think of the Corporation as a political actor as well as an art project”. (Minerva
Cuevas)

Beneficial Outcomes:

M.V.C has given away thousands of subway tickets during rush hours in most of Mexico city's subway stations; M.V.C's representatives periodically leave
stamped envelopes for public places for national or international use; M.V.C has issued thousands of student ID cards. This ID has been approved by
Carmen Macazaga Valencia, the University Extension Coordinator. The MVC Student ID Card can be used internationally to obtain free or reduced museum
admissions, public transportation, travel accommodation, other IDs, discounts on airfares, as well as many other benefits; the website provides a printable
barcode database for products of supermarkets in Mexico, Toronto, Ottawa and San Francisco.

Images: